Our Approach

Traditionally, golf instruction has relied on received wisdom, folk psychology, trial and error, ball flight, and qualitative analysis for diagnosing swing errors. Even with 2D video, golf instructors do not have access to real time quantitative data that could indicate the subtle but important nuances of timing, energy flow, and joint rotation in a golfer’s motion.

Until now, the problem with learning to play golf, apart from its inherent difficulty is that training methods have not kept pace with equipment advances. It is a somewhat troubling fact that the average handicap of most amateur golfers has not gone down. Even with the advances in driver technology, distances off the tee have not appreciably increased over the last twenty years. This situation has not been so much the fault of the golfer as much as it has been our inability to diagnose a player’s weak link.

Now, with the accuracy of 3D sensor technology and 3D motion analysis, we can pinpoint what is holding back your golf game.

Today, we also must think of playing golf in terms of multiple performance factors and not single ones – e.g., balance, posture, strength, flexibility, coordination, stability, mobility, properly fit equipment, playing the game, on-course strategy, full swing, short game, mental approach, injury prevention, rehabilitation and practice strategies.

This new model is more comprehensive, and by its very nature, requires more accurate information about the player. Thus, we need to have a reliable and accurate way of measuring, in a numeric and understandable format, your ability and capacity to perform. Most importantly, we need to know the weakest link in your game – whether it is fitness, equipment, or swing related.

If we cannot measure, we cannot diagnose accurately. Without diagnosis, our efforts become, at best, informed trial and error. Ultimately, your performance suffers.

"It is difficult to get a man to understand something when his salary depends on his not understanding it."